Social media gets a lot of airplay these days thanks to its popularity and emergence across various channels of consumer media. Many of today’s more popular shows and networks such as ESPN, TNT, and even Univision’s Sabado Gigante are using social media tools such as Twitter to engage with fans. Our focus as champions of social media needs to shift from adoption to strategy.
A recent Strata survey sheds some light on the state of social media as a means for reaching different audiences and where the focus lies from an agency exec perspective.
Allow me to take some time here to point out the fact that Latinos overindex on their use of social media and are actively engaging in the new media arena to connect with friends, followers, brands and more. Latino digital spend is an argument we won’t get into but social media and Latinos is a perfect match commanding its fair share of attention.