Every business is in the storytelling business. The ultimate challenge for brands of all types is crafting relevance along the journey of life. Consumers are seeking a meaningful story.
If we can somehow channel the best attributes of our existence as a brand, individual, or ideal then we will be equipped with the right tools to help share our story.
But sharing our story is only the beginning.
The next step in engagement is placing your audience at the center of attention.
How do we accomplish this?
By making your customer the lead character.
Take your audience on a journey of challenge, accomplishment, purpose, and success.
Doing so will unleash an immense arena of relevance and maybe even lead to fresh advocacy.
Here’s to the story. Make it a meaningful one.