How Much is Your Audience Worth?

Brands and individuals alike are participating in social media in an effort to foster engagement and build influence. The power of social media is a unique study. However, the process and dynamics involved with using new media effectively can indeed be challenging. One of the biggest factors affecting an organization’s social media success is the value they place on their consumers and overall target audience. Are your followers simply game for relentless and pointless advertising or are they actually a worthwile audience through which you can build a mutually rewarding community?

Ron Artest of the Los Angeles Lakers places a huge value on his audience. He recognizes the interest that his fans put into his game and the team he plays on. Need proof?

How about $18,000 dollars worth of proof?

Number 37 of the Los Angeles Lakers recently rewarded one of his twitter fans with courtside seats to game one of the 2010 N.B.A. Finals. Talk about audience engagement!

When asked about why he gave away the tickets, Ron responded:

“…I though the fans deserved to sit courtside.”

Where do your fans deserve to sit?